in the middle of elementary school, desiring to carry out chemical experiments, she chose to study Chemistry. Before the studies, she attended high school Gimnazija Bežigrad. Besides her love for chemical experiments and soap and cream making, she developed an interest in various forms of communication. Class presidency, a crazy idea about organising a graduation dance at Cankarjev dom (some people laughed at the idea at the time, but it was Urška’s generation of Gimnazija Bežigrad high school that was the first one to have a dance at CD), eagerness to talk and a wish to be in front of the microphone and on TV. Interest in media, despite a degree in biochemical engineering, took her to the world of media, communication, marketing and advertising. Radio Hit, Kanal A, Žurnal media, Joy magazine, the management and organisation of events, the collaboration with advertising agencies on various projects…until the desire to have her own star awoke. (Sidera = meaning “star” in Latin). At the moment, Urška is the leader of Sidera, a communication agency, which is currently more or less involved in the field of cosmetics and healthy lifestyle. Urška wishes to broaden her knowledge and experience, therefore she is completing postgraduate studies at the Faculty of Management, majoring in marketing. Urška believes in what she does, she believes in the Slovenian trademarks, quality and honesty. Personal values, knowledge and experience, a high degree of professionalism and close relations are an ace up her sleeve.